Even the apps are tightly controlled to follow Apple policies. This inherent benefit assists the corporation in achieving a higher degree of synergy between its hardware and applications. It has always built, controlled, and manufactured all of its hardware and software. It has reaped enormous benefits from the vertical model. Vertical integration is another main reason that distinguishes Apple from the competition. By combining its designing capabilities, hardware expertise, software prowess, and strategic acquisitions, the company has built an ecosystem that a user doesn’t want to leave. This is more when compared to other technology giants out there today, such as Google ($181B) and Microsoft ($143B).Īpple’s growth could primarily be attributed to its business strategy. The company has experienced unparalleled revenue growth, from just $8 billion in 2004 to over $274B last year. Apple is one of the world’s most popular and recognized labels. Steve Jobs, Steve Wozniak, and Ronald Wayne founded Apple on the 1st of April 1976, bringing creativity to the table through their rendition of a personal computer. Apple is now the most profitable technology corporation in the world. It stays ahead by half a trillion dollars from the second most-valued company on the planet- Microsoft. On Friday, June 30, 2023, Apple became the first company in history to reach a $3 trillion market valuation. However, before we move forward, here is a small intro about Apple. This strategy teardown compiles the ideas, innovations, technological research, partnerships, and, most importantly, the strategies responsible for Apple’s growth to such heights. The study was first published on September 27, 2021, and then updated on September 18, 2023.
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